Ambassadors

Benedicte F.J. Hennebo

Ambassador for Innovation & Technology

Powering businesses to thrive in the “Digital Vortex” and scale internationally in the sectors of B2B Marketing, Strategy and Business Development

A seasoned B2B marketeer and business development specialist for high-growth markets, Benedicte brings more than 25 years of in-depth experience in complex business transformation across ICT, IoT automation, transport and energy transition sectors. Over the course of her career, she spearheaded operations and processes across the technology, transport and energy transition sectors, in companies such as Vontier, Honeywell, British Telecom and Dun & Bradstreet — where she held multiple commercial, marketing and strategy roles with increased responsibility.

Benedicte is a multiple CEO Kaizen winner, untapping $500M worth of business opportunities and double-digit margin improvement. She has worked in both mature and emerging technology markets, and expanded her leadership across Europe, Middle East & Africa, and Asia Pacific where she enabled companies to transition from a product-focused to a customer-lead approach.

A Belgian national, she is fluent in English, French, Dutch Italian with basic commands of Arabic, German and Spanish.

A Certified Advisory Board Chair, she enriched her original Masters in Philosophy and Linguistics with an MBA in International Corporate Planning and a Certificate in AI Applied to Business from MIT/Sloan School of Management.

Benedicte also contributes as a Guest Lecturer and Mentor to MBA students in the areas of AI and its implications to business.

Sanaa Ouahmane

Ambassador for Women in Mobility

Driving Force in Business Restructuring and Transformation in the Mobility Industry to Accelerate Growth, Optimize Performance, and Maximize Profitability.

Over her distinguished twenty-year career in the automotive sector, Sanaa Ouahmane has been a driving force of innovation and growth. She embarked on her journey in France with the Hertz Corporation, where her direct involvement in operations and her strategic foresight led to remarkable achievements. Recognized for her expertise, Sanaa was appointed as General Manager at the Qatari Almana Group in 2011. There, she played a pivotal role in elevating Hertz Qatar as a leader in the car rental industry and restructuring the Almana pre-owned cars and multi-brand to be a profitable division.

Currently, as the CEO of AWR Mobility Services and AWR Trading, Sanaa leads a diverse range of strategic initiatives, setting new benchmarks in mobility service excellence. Under her visionary leadership, SHIFT Leasing has been transformed into one of the UAE”s leading car rental companies, boasting a fleet of over 14,000 vehicles across more than 16 locations nationwide. Sanaa also spearheaded the launch of SUBSCRIBE ME, an innovative car subscription service that has revolutionized mobility solutions in the region. With its seamless digital platform and flexible offerings, SUBSCRIBE ME has redefined customer convenience, providing greater flexibility and choice in how people access and experience mobility.

Sanaa’s role extends to managing a diverse portfolio of AWR Automotive divisions, including AWR Allied products, AWR Certified Pre-Owned Cars, NXT Multi-brand Used Cars, Royal Enfield Motorcycles UAE, and Autotrust Automotive Service Centers. With a dedicated team of over 500 professionals, she has been instrumental in driving business growth and maximizing profitability through strategic brand expansions, operational efficiencies, and a strong focus on fostering a culture of excellence and innovation. Her efforts were recognized with prestigious awards such as the Dubai Quality Group ‘Organizational Culture’ Award at Ideas Arabia 2023 for the innovative ‘I CAN WOW’ initiative, which infused the company with a spirit of innovation and attentiveness. Furthermore, she has been honored as the ‘CEO and Trailblazer in UAE’s Mobility Sector’ and received the ‘Best Innovative Mobility Provider in the UAE’ award at the International Business Awards.

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Sanaa Ouahmane

Benedicte F.J. Hennebo

Salma Dannawi Oueida

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