Ambassadors

Sanaa Ouahmane

Ambassador for Women in Mobility

Driving Force in Business Restructuring and Transformation in the Mobility Industry to Accelerate Growth, Optimize Performance, and Maximize Profitability.

Over her distinguished twenty-year career in the automotive sector, Sanaa Ouahmane has been a driving force of innovation and growth. She embarked on her journey in France with the Hertz Corporation, where her direct involvement in operations and her strategic foresight led to remarkable achievements. Recognized for her expertise, Sanaa was appointed as General Manager at the Qatari Almana Group in 2011. There, she played a pivotal role in elevating Hertz Qatar as a leader in the car rental industry and restructuring the Almana pre-owned cars and multi-brand to be a profitable division.

Currently, as the CEO of AWR Mobility Services and AWR Trading, Sanaa leads a diverse range of strategic initiatives, setting new benchmarks in mobility service excellence. Under her visionary leadership, SHIFT Leasing has been transformed into one of the UAE”s leading car rental companies, boasting a fleet of over 14,000 vehicles across more than 16 locations nationwide. Sanaa also spearheaded the launch of SUBSCRIBE ME, an innovative car subscription service that has revolutionized mobility solutions in the region. With its seamless digital platform and flexible offerings, SUBSCRIBE ME has redefined customer convenience, providing greater flexibility and choice in how people access and experience mobility.

Sanaa’s role extends to managing a diverse portfolio of AWR Automotive divisions, including AWR Allied products, AWR Certified Pre-Owned Cars, NXT Multi-brand Used Cars, Royal Enfield Motorcycles UAE, and Autotrust Automotive Service Centers. With a dedicated team of over 500 professionals, she has been instrumental in driving business growth and maximizing profitability through strategic brand expansions, operational efficiencies, and a strong focus on fostering a culture of excellence and innovation. Her efforts were recognized with prestigious awards such as the Dubai Quality Group ‘Organizational Culture’ Award at Ideas Arabia 2023 for the innovative ‘I CAN WOW’ initiative, which infused the company with a spirit of innovation and attentiveness. Furthermore, she has been honored as the ‘CEO and Trailblazer in UAE’s Mobility Sector’ and received the ‘Best Innovative Mobility Provider in the UAE’ award at the International Business Awards.

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Sanaa Ouahmane

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